The Emoji's Wild Origin Story: From a Joke Marker to MoMA Art

Discover how emojis evolved from a simple smiley in 1982 to the 176-character set acquired by MoMA, transforming digital communication.


  • *The Birth of the Pixelated Voice**

Did you know the very first emoticon—the humble smiley—was invented in 1982 just to stop computer scientists from arguing? That's right. Before the sleek icons we use today, there was Scott Fahlman at Carnegie Mellon University. He noticed that on the early computer bulletin boards, sarcasm and humor were getting lost in translation. People would post jokes, and others, missing the tone, would launch into lengthy, serious diatribes, derailing the conversation. Fahlman's simple solution, proposed in a message, was to use `:-)` and `:-(` as joke markers to provide instant clarification. The first emoticon was born, solving a practical communication problem by fixing digital ambiguity.


The real leap from simple text characters to true, colorful icons happened much later, across the world in Japan. The man credited as the "father" of modern emojis is Shigetaka Kurita. In 1999, working for the mobile provider NTT DoCoMo, Kurita created the original set of 176 emojis. These were tiny—just 12x12 pixels—designed to convey information (like the weather ☀️) and, crucially, inject emotional depth that text-only messages lacked. His work was not just about flair; it was about compact, powerful communication in an era of strict character limits.


The impact of Kurita’s work was seismic. He laid the foundation for the visual language we use today.


The historical significance of this initial collection was formally recognized in 2016 when the Museum of Modern Art (MoMA) in New York acquired the original 176-character set for its permanent collection. MoMA framed the acquisition as a major example of "design innovation," acknowledging that these humble icons profoundly altered human behavior and shaped the digital voice forever. It’s a remarkable evolution: a simple text-based joke marker, born from technical necessity, maturing into recognized pieces of art history. Every time you send a 🍕 or a 🎉, you're using a direct descendant of that revolutionary 1999 set.